Waze is the world's largest community-based navigation and traffic app. Waze Ads can help customers find your business.
It's a key element of an omnichannel strategy
The main reason global brands are adopting digital out-of-home advertising is to reach consumers at critical moments in the customer journey, when they are most likely to make a purchase.
Connect Brands to High-Value Customers
Personal visitors are a top priority for marketers, ranking them 74% more loyal and 72% more valuable.
Helps increase profit in both frequency of sale and shopping cart size.
marketers whose brands use this form of advertising estimate a 9.1% average increase in sales volume and an 8% 0.3% increase in sale size.
Waze's biggest goal for its users is an interactive live mapping experience. They nurture a community of engaged users who want to interact and share to improve the user experience and update each other. Waze's goal is to be the most up-to-date and interactive directions app on the market, and it's been successful at driving innovation, so parent company Google can't help but incorporate Waze's capabilities into their Google Maps platform.
1. REACH NEW CUSTOMERS
As previously mentioned, Waze has tens of millions of monthly active users. That's the potential number of people your business can reach. Add to that the number of people using their devices to search for and learn more about online businesses, products, and services. Of this demographic that searches for local businesses, 76% visit a related local facility on the same day. When consumers search for a local business, they most likely already intend to purchase a product or service. Being included in a navigation app like Waze can increase store and website traffic, which in turn can increase sales and revenue for your business.
2. INCREASES VISIBILITY AND REACH
Navigation apps like Waze are used to find local businesses. Waze's location-based search feature makes it easy for potential and returning customers to find your business when browsing online or the app. Increased reach and visibility also help establish your business in your particular industry and build consumer trust in your brand, leading to more opportunities to attract even more customers.
3. HELPS CUSTOMERS TRAVEL TO YOU
Because Waze uses collaborative information to plan itineraries and updates its data in real-time, your customers are offered the best routes to reach you at the time of their visit. They can also find out when your business is busiest so they can adjust their visit accordingly.