Google Ads

Google Ads shows your ad to potential customers or customers who are interested in your product or service. Advertisers bid on search terms or keywords, and the winners of that bid are placed at the top of search results pages, YouTube videos, or relevant websites, depending on the type of ad campaign selected.

Google Ads is an effective way to drive qualified traffic, or the right clients, to your business when they are searching for products and services like the ones you offer. With Google Ads, you can increase your website traffic, get more calls and increase your store visits.

With Google Ads, you can create ads that show at the right time (both mobile and desktop) among your target market. This means your business will appear on the search engine results page when your ideal clients search for products and services like yours, using Google Search or Google Maps. That way, you'll reach your audience when its suitable for them to see your ad.

Google is the most popular search engine, receiving over five billion searches a day. Not to mention, the Google Ads platform has been around for almost 2 decades, giving it seniority when it comes to paid advertising. Google is a useful resource utilized by people all over to ask questions that can be responded to with paid ads and organic results.

Your AdRank determines the placement of your ad. The higher the value, the higher the rank, the more eyes will be drawn to your ad, and the more likely people are to click your ad.

Types of Campaigns:

Search: Text ads in Google search results
Display: Display ads on websites or in Gmail
Video: Video ads on YouTube
Shopping: Product listings on Google
App: Promote your app across multiple channels
Smart: Simplified automated ads on Google and beyond the Internet
Local: Guide customers to a physical location
Discovery: Display in Google feeds when open

Our team at ink digital is highly skilled and ready to take on your google marketing and encourage more traffic to your website that is guaranteed to build your client base.